Polyphonic HMI Case Polyphonic hmi case - June 8th, Polyphonic hmi case HMI Case Analysis Polyphonic HMI has the combination of management experience and a product that could revolutionize the music industry; however, the company is operating on a tight budget, and must quickly define a target market and marketing mix if it wants to capitalize on this opportunity.
The overall expected volume from this segment would still result in a loss for Polyphonic over the course of the first year.
Additionally, being concerned with artistic integrity and originality, some artists may find that HSS removes too much creativity from the process. They are typically desperate for a hit and have a tight budget, which might not allow extensive usage of HSS.
With limited marketing budget, a further analysis of pricing, breakeven volume and revenue will help to identify which segment to target.
Producers are the second largest customer segment with potentially thousands of members. A possible positioning statement would be: Artists with a recording contract are unlikely to use HSS since they have already achieved success, therefore targeting unsigned artists is more reasonable.
The company has the advantage of having no direct competition. Additionally, Producers have a greater ability to pay than most artists and could use HSS for one song demo at a time or request a bulk discount on per song usage.
The result would be a loss for Polyphonic over the course of the first year. Additionally, if HSS is wildly successful, the low barriers to entry for software products may result in direct competitors who could take a share of the market.
Given this high pressure to perform, they are more focused on economic return and may be more likely to spend money on market research. However, the use of science to quantify artistic value has been met with skepticism by industry members, and the initial sales presentations have received little attention by record label executives.
Placement could be achieved with minimal effort and little capital investment through a website, which would also allow product consistency and instant processing time. However, HSS will compete indirectly with the research methods Polyphonic hmi case internet polling and call-out studies currently used by record companies.
Additionally, the company has low variable costs and an advisory team of well respected industry insiders. Furthermore, Polyphonic should strive to achieve a more user friendly report format that would increase its readability and help the company to persuade potential customers who may be wary of the application of science to a product that is inherently creative.
Within the overall producer segment, an appropriate producer target would be producers with one or fewer hits because they would have motive to bolster their reputations and further their careers.
Additionally, a website further reduces the variable costs to HSS and increases customer satisfaction, because songs and reports can be delivered electronically. They may be concerned with losing the emotional and artistic qualities of music, but might value HSS as a tool to help polish the songs they produce.
At overartists comprise the largest group of potential customers and would only look to HSS for selecting an appropriate breakthrough demo.Polyphonic HMI Case Presentation by utpal_biyani in Types > Business/Law, korean, and hbs case5/5(1).
Polyphonic HMI: Mixing Music and Math (Case Review) Abstract This paper is an analysis of a case study originally conducted by the Harvard Business School in.
Polyphonic HMI will work expressly with those labels to ensure that each transaction is satisfactory. - albums analyzed per year album analysis contract to one firm for $9m - $1m total quantity discount ($18k per album).
Access to case studies expires six months after purchase date. Publication Date: August 24, InMike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an.
Polyphonic HMI, Company Analysis DECISION PROBLEMS Polyphonic HMI is in the process of establishing their Hit Song Science technology in the music industry.
Major issue is the choice of a target market that would make most effective use of limited $, marketing budget. Following this decision, Polyphonic HMI also needs to. Free Essay: Polyphonic HMI: Mixing Music and Math (Case Review) Abstract This paper is an analysis of a case study originally conducted by the Harvard.Download