It was founf in the year by Louis Vuitton who was leather designer. And hence continually create great waves in the industry to the benefit of Louis Vuitton.
Retrieved from Louis Vuitton Official Website: The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Let us start the Louis Vuitton Marketing Mix: The exclusiveness of the Brand is portrayed through fashion magazines Louis vuitton marketing analysis the elite class reads.
Threats Proliferation of counterfeiting poses the biggest challenge Being one of the most counterfeited brands in the fashion industry due to its image as well as status symbol, Louis Vuitton not only faces a threat of loss revenue, but that of dropping brand reputation as the technology used to counterfeit its products increases and the difference between a genuine Louis Vuitton and a counterfeited item decreases.
They also have other range of products such as wallets, eyewear, jewelry, scarves, briefcases, belts, etc. Its high-price makes consumers feel that they are part of an exclusive society when they carry a Louis Vuitton bag.
Louis Vuitton chooses not to sell their products in department stores, and instead establishes individual high-end Louis Vuitton stores. They treat their customers with high warmth and provide personalised attention. They have limited stores and hence the customer walks up to the store.
Retrieved October 19,from http: It has also employed famous celebrities like Andre Agassi, Steffi Graf in its marketing campaigns. Rising advocacy against the use of animal skins With the advent of environmental protection and considerations in business, the number of groups protesting against the use of animal skins on fashion and leather goods i.
Louis Vuitton has established itself as a handbag that has a unique quality that makes customers choose between Louis Vuitton or nothing when shopping for handbags. The target market are also individuals that seek for quality and value, as well as social status.
Louis Vuitton Is a luxury brand and hence the celebrities make a better emotional connect with the celebrities.
Louis Vuitton has the ability to revamp its image from time to time to meet contemporary tastes, styles and preferences of its customers. The limited Louis Vuitton stores reduce costs for the company because the distribution channel is shorter.
Value refers to the benefit consumers receive for what they give. The company hires finest craftsmen and ensures that the product is completely unique.
It gives consumers a social reference group that they are part of a group of celebrities. Superior Craftsmanship Louis Vuitton is one of the few fashion brands that lead the avant-garde of fashion without compromising traditional craftsmanship.
Louis Vuitton offers customers high-value products through its quality and brand. Some of the well-known personalities who have been associated with the brand are Jennifer Lopez, Kate Moss, etc.
Its success and ability to remain in the market is because of its effective marketing mix. CBBE Rich history and culture Not only is Louis Vuitton one of the most well-known fashion boutiques in the world with one of the richest history, it is also one of, if not the most legendary of fashion houses in the world.
Its primary source of promotion is print media. Louis Vuitton is one of the oldest and the prominent brand in the fashion industry.Customer analysis in the Marketing strategy of Louis Vuitton – Louis Vuitton is the manufacturer and distributor of the luxury goods able to attract customers in the age group of years.
Customers of LV are more inclined to superior design, perfection and art. Louis Vuitton has established itself as one of the most high-end brands in the fashion industry. Its product is similar to other high-end fashion brands such as Prada, Gucci, Celine, Fendi, and Hemes. Its success and ability to remain in the market is because of its effective marketing mix.
Product. Marketing Mix of Louis Vuitton analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Louis Vuitton marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns for creating the image of brand of celebrities and high class people.
Louis Vuitton is a luxury fashion brand founded by designer Louis Vuitton in the year The brand which specialized in monogrammed and personalized luggage and handbags today has a strong presence in categories like luxury briefcases and suitcases, leather merchandise like ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.
Global Strategy Local Strategy Competitor Analysis Brand Positioning CBBE. Rich history and culture. Not only is Louis Vuitton one of the most well-known fashion boutiques in the world with one of the richest history, it is also one of, if not the most legendary of fashion houses in the world.Download