Headline announcing the event Put the title of your upcoming event in the headline and try to include an aspect of time or frequency to it. Backstage media passes are available, contact Remember to personalize your email.
Pinterest If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. If you want the reader to go to your website for more information, give them the desire to do so. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
Keep the text simple and stick to the critical elements of the information. Use Journalistic Tone Treat your press release as an objective news piece about your event. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
This part of the press release can be a bit more descriptive than previous sections. They are meant to pique the interest of journalists, who may seek to cover the topic further. Include quotes whenever possible. Include your contact information.
Be mindful of the timeline when pitching the press release. When journalists or editors can quickly scan through your press release and understand the details of the event at a glance, they will be more likely to follow up and write a story about your event.
Address your readers directly by "you. Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. It can contain your mission and vision for your company. Two to three weeks in advance is a good timeline.
You need to grab your reader within the first few words. Just the facts, very limited hype - in italics in this case. Get the message of your press release out quickly. Use a professional tone without jargon in your writing.You write a press release to explain the basic facts about your event in an exciting way so that people want to share it with others.
Of course, social media is a tremendous tool. Write a press release that’s catchy enough for people to share on Twitter and other social networking platforms. For Immediate Release: Plans College Preview Day for Local High School Students will hold a College Preview Day on for local juniors and.
Press releases are such useful tools! Here's how to write one specifically for an upcoming event. The basic principles, however, apply to writing any press release.
Follow these steps and your press release should grab your media contacts-and garner. Write a press release to make sure each seat at your event is filled.
Drumming up publicity through well-crafted press releases for an upcoming event is one key ingredient to attracting guests. Nov 10, · RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. No biz blab! RULE #4: Provide some good quotes. Those are the nuts and bolts of writing a press release for an event. Now, let's look at the basic dos and don'ts of writing a press release for an event.
Make your PR a cut above the rest.
Hubspot also has a good blog on the matter and even offers a recommended press release template. DOs. Start out strong and succinct.Download